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Mobile App

Busway

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Client

Midwest Trasport

Service

Mobile App

Date

05.27.2023

The Challenge

The current bus schedule is listed on the city’s website and posted at each bus stop, but this information quickly becomes inaccurate when traffic, maintenance issues, and assisting handicap passengers are taken into account.


Additionally, ever since the city added new bus routes, there has been an increase in congestion, confusion, and frustration for commuters, especially at certain stops where up to seven bus routes converge.

Roles & Responsibility

UX/UI Design, User Research, Information Architecture, Usability Testing, Visual Design

Tools Used

Figma, Google Forms, & Zoom

The Problem

Due to additions to the Chicago bus system, multiple bus lines share certain stops which makes it difficult for people to know which bus is theirs. The biggest complaint has been the Washington & State bus stop which now serves 7 lines.

The Audience

Due to additions to the Chicago bus system, multiple bus lines share certain stops which makes it difficult for people to know which bus is theirs. The biggest complaint has been the Washington & State bus stop which now serves 7 lines.

The Solution

A streamlined bus app that allows users to see when each bus line arrives at the Washington & State bus stop, future arrival times, and distance to each bus stop.

Research & Analysis

Competitive Analysis

I used the S.W.O.T method to analyze the strengths, weaknesses, opportunities, and threats of three apps; City Mapper, Tranist, and Google Maps. I used this to gain knowledge of what features users find important, where this app will fit into the market, and what weaknesses to improve upon.

The takeaways from my competitive analysis were as follows

  • Keep the homepage simple
  • Have nearby stops readily available
  • Simple symbols for easy identification

User Interviews & Surveys

After 22 bus riders completed surveys and post-survey interviews, my findings identified these takeaways.

  • Respondents would like to save bus stops they use regularly.
  • Alerts for when their bus arrives would be useful.
  • Knowing when their next bus arrives would be beneficial.
  • How long they had to get to the bus stop could help their time management.

Users typically use the same stops. Taking this into account I made the decision to add a saved stops feature so users could easily access their stops.

Persona

Using information I collected from my research, I created the persona of Alex. During this project, I referred back to Alex her needs. This helped me put a face to a user that I could refer back to during my design journey.

Information Architecture

User Story

After interviewing users I came up with four user stories to accommodate both the businesses needs and the needs of the users.

  • I want to know when my bus is arriving at the Washington & State bus stop, so that I can calculate how much time I have to reach the bus stop.
  • I want to know the next bus arriving at the Washington & State bus stop, so that I don’t rush to the bus stop if it is not my bus.
  • I want the ability to view future arrival times for any of the seven bus lines (serving Washington & State), so that I know when my bus arrives.
  • I want the ability to save bus stops so that I don’t have to search for the stops I use the most.

User Flows

I created two user flows to cover the four user stories.

  • I want to know when my bus is arriving at the Washington & State bus stop, so that I can calculate how much time I have to reach the bus stop.
  • I want to know the next bus arriving at the Washington & State bus stop, so that I don’t rush to the bus stop if it is not my bus.
  • I want the ability to view future arrival times for any of the seven bus lines (serving Washington & State), so that I know when my bus arrives.
  • I want the ability to save bus stops so that I don’t have to search for the stops I use the most.

Wireframes

Branding

High Fidelity Prototype

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